I had the epic pleasure of being part of the team that helped develop oxio’s positioning, brand strategy, brand, and tone and manner. I had so much fun working on it, that I decided to stick around to help with the merch, the ads, the installation guides, the website, the articles, the box… Everything! What a ride. (Full brand guide is available upon request. I love to share it!)
head of marketing Caroline Duperré + David Dupont
art director Ulys Bourassa
designer Olivier Bouchard
fr. writer Danilo Tubic
art director + videographer David Hamel
marketing operations specialist Simon Paradis
Some articles I wrote:
Salaries are taboo. Here are ours.
Why we share how we price our internet plans.
An inclusive internet... Maybe one day.
How the internet changed our relationship to money.
The internet is pretty great—A manifesto.
We love the internet. A lot.
But the way we access it, kind of sucks.
You pay for your internet, but you don’t have any control over it. That’s where we come in.
We’re oxio and we want to change the way people think about access—not as a commitment but as a utility.
For us, the internet is all about equal opportunity.
But the internet in Canada doesn’t agree.
So, we got rid of everything that was limiting it.
Big telco bullshit. Gone. Contracts. Nope. Shifty pricing. If you’re looking for the “cheapest”, you won’t find it here. We’re all about fair, sustainable pricing.
We’re working to make the internet human again.
To make it accessible to everyone—because we believe the internet is for everyone.
We’re here to connect a community of open-minded people.
Free-spirited people who understand the importance of information and the access to it. Regardless of network. We’re starting by making the internet as radically transparent as it was made to be.
And if all goes well, we might just be the first internet provider you actually like.
The infrastructure is already there.
We’re just going to make it work for you.
The internet was made to share the world’s possibilities.
We made oxio to share those possibilities with as many people as we can.
And once we succeed, well, you’ll be able to take it from there.
creative director genevieve duquette
art director alex jutras
fr. writer francois-julien rainville
creative director mélanie delisle
art director fabrice bouty
creative director gilles legault
art director christine girard
creative director yannick robitaille
sound engineer jean-michel blanchette
creative director: gilles legault
art director: christine girard
director: françois jaros
creative director gilles legault
art director christine girard
director maxime giroux
creative director louis-huge marchand art director etienne turcotte
(This won two Lions at Cannes.)
creative director barbara jacques
creative director nicolas dion
art director paul-alexandre gauthier
creative director louis-huge marchan
art director etienne turcotte
creative director louis-huge marchand art director etienne turcotte
creative director barbara jacques
art director isabelle allard
creative director louis-hugo marchand
art director guillaume carrier-turcotte
jingle music apollo jingle lyrics me
a jumble
transformed into something memorable.
movement. rhythm. colour.
beautiful,
organized,
chaos.
creative director barbara jacques
art director richard belanger
creative director louis-hugo marchand
co-copywriter andrew morgan
art director etienne turcotte + max landreville
creative director janine hopkinson
art director léo breton-allaire
creative director gilles legault
art director david theroux
